Can the Right IM & SMS Strategy Strengthen Product-Market Fit?

The speed of data-driven decision-making has become essential for creating products that meet market needs. From this perspective, the growing popularity of messaging platforms has opened up new avenues for business development, especially those seeking to connect more closely with their audience. These platforms are no longer just channels where users exchange messages; they have become dynamic tools for gathering product feedback, testing hypotheses, increasing user engagement, and ultimately achieving product-market fit.