Affiliate Roundup: Hero100 2025 Nominations Open, Awin Presses Apple on ATT, Amazon Launches Lens Live, & More

This week in FMTC’s Affiliate Roundup: Hero100 2025 nominations are open to honor leaders in partnerships. Awin urges Apple to clarify ATT rules for affiliates. Amazon debuts Lens Live to shop real-world items via camera.

• Nominations are now open for Hero100 2025, recognizing top innovators in affiliate, performance, and creator marketing, with winners to be celebrated at PI LIVE Europe.

• ZeroClick has acquired AI browser platform Sleek to deliver real-time, context-aware shopping assistance and reasoning-time ads, while opening new monetization opportunities for browser and extension developers.

 • eBay has expanded its Ambassador affiliate program—now open to all U.S. buyers, sellers, and creators—offering up to 7.5% commission on curated listings, even as it quietly discontinued the Seller Incentive under the eBay Partner Network.

• Edenred’s acquisition of Reward Gateway has turned its platform into a high-intent marketplace linking millions of employees with exclusive brand offers and billions in annual spend.

• Awin has called on Apple to clarify how its App Tracking Transparency rules apply to affiliate marketing, urging recognition of compliant attribution.

• Amazon has launched Lens Live, an AI-powered visual shopping tool that lets users instantly shop items they see in the real world through their camera—all within the Amazon Shopping app.

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