Affiliate Roundup: Mavely Joins Later, Influencer Disclosure Falls Short, AI Shopping Race Heats Up, & More

This week in FMTC’s Affiliate Roundup: Mavely is now operating under the Later brand, combining affiliate commerce and influencer marketing. Just 20% of influencers with commercial content consistently disclosed it, according to a European review. Retailers and tech platforms are racing to control AI-powered product discovery and shopping.

• Akii Technologies launched Marquorum, a new affiliate network for creators offering recurring commissions on AI subscription products and a vote on future product launches.

• Influencer disclosure remains inconsistent, with a European review finding that just 20% of influencers with commercial content systematically disclosed it.

• Mavely is now operating under the Later brand, bringing affiliate commerce and influencer marketing together in one creator platform.

• AI shopping is evolving into a race between external platforms and retailers’ own AI agents to control product discovery, transactions, and customer relationships.

• YouTube is adding new branded-content disclosure controls while testing whether affiliate product tags perform better when matched with eligible local retailers.

• Awin ThinkTank explored how affiliate marketing can adapt to AI by moving beyond last-click attribution and using multiple signals to better measure influence.

• RollerAds launched a full-cycle ad platform combining campaign management, 300+ affiliate offers, and website monetization in a single account.