Author: Michael Ambrosio

Endless, unlimited and more. These are building blocks of capitalism. Starbucks knows that they can’t get you to drink three coffees every morning, but their stock price is built on the idea that they can continue to get more...

A suite at a New York Knicks game costs more than $30,000. Is that a donation to the team? Why do we differentiate between the money spent on a Super Bowl ticket and the check we write for a worthy cause? Does calling it a...

Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the customer knows what’s up and is...

Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary...