Author: Michael Ambrosio

There are two ways of thinking about doing more than is necessary. It can become a really useful marketing tactic. When you deliver more than people expect, your overdelivery creates connection. The surprise and delight is...

One is far more important than the other. Sorting puts our options into two piles. One pile is the don’t-like, not-good-enough or wrong stack. These are the flavors we don’t enjoy, the paths that are dead ends and the people we...

One way to deal with a changing world and new problems is to take yourself very seriously, others not so much. The other way is to take the situation quite seriously, but perhaps not focus so much on taking ourselves seriously....