But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…Read more...
Read MoreIt used to be an obscure oddity, now we all need to understand it. 18 years ago, I posted this image: …and I still can’t get it out of my head. Sorry. Why do we have such a creeped-out reaction to images that aren’t quite right?...
Read MoreThe truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more ›
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Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern...
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Have you ever wondered why we often trust a recommendation from a stranger on the internet more...
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