Shared Buyer Behaviour: Lessons for B2B and B2C Marketers
Buyers’ journeys vary across industries and niches. In some verticals, consumers make...
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Author: Michael Ambrosio
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right...
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AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions...
Read MorePopular (and good)
Popular is easy to measure. Good, not so much. Setting out to make something popular requires only a focus on the crowd and on the moment. Most pop music is popular simply because that’s what it was built to do. Good work can be...
Read MoreWhat is Query Fan-Out? Understanding the Hidden Queries Driving AI Search
Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney...
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