RevOps as a Service vs. Hiring In-House: A Cost-Benefit Analysis
Are you feeling a bit of friction in your revenue engine lately? You are not alone. Many...
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Author: Michael Ambrosio
How to Monitor Brand Mentions in ChatGPT
If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you...
Read MoreAffiliate Roundup: Shoppers Pull Back On Impulse Spending, Reddit Tests AI-Powered Shopping Search, Walmart Ad Revenue Hits $6.4B, & More
This week in FMTC’s Affiliate Roundup: Cardlytics data shows shoppers pulling back on impulse spending. Reddit is testing AI-powered shopping search with in-app product results. Walmart’s ad business hit $6.4B as retail media...
Read MoreWill Have Might Have Had Been
Written by Brook Schaaf When we look back on this time in the future, we’ll see that browser extensions were the natural precursors to agentic shopping. Or, if affiliate marketing can’t get its act together, we’ll see that they...
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