Author: Michael Ambrosio

Precision requires producing the same results each time. Repeatable, measurable, dependable. Accuracy means hitting the target. The only way to consistently be accurate is to be precise. But there are plenty of precision methods...

This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom that we’re onto something that others don’t care enough to do. And the things that are obviously worth doing are probably already...

The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe websites and Netflix, the culture changed. When you give people a choice, they make a choice. We went from the Top 40 to millions of...