The digital landscape has shifted. If you feel like the ground is moving beneath your feet, it’s because the very nature of how information is consumed—and acted upon—has fundamentally changed. Just a few years ago, we focused on SEO to rank on page one of Google. Now comes the era of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), where the goal is to be the “cited source” in a ChatGPT or Perplexity answer.
But as we navigate this new landscape, a new player is also entering the room: the AI Agent.
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