Have you ever wondered what ChatGPT thinks about your business when you’re not in the room? For decades, marketers have obsessed over Google’s front page. We tracked keywords, monitored backlinks, and celebrated when our URLs hit the top spot. But the world of search is shifting beneath our feet. We are moving from the era of Search Engine Optimization (SEO) into the age of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
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