33 ChatGPT prompts I keep in my toolkit

Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts. The output I got was often surface-level and sometimes inaccurate. I concluded that it would take more time to edit the work than to do it from scratch myself.

The main problem, though? My prompts looked something like this: “Write a 500-word blog post on [X] topic.” Generic requests, which, to no surprise, produced generic answers.

As models improved and I learned to prompt better, everything changed.

Turns out, today’s ChatGPT can do a lot: research the internet, give me a 7/10 draft, analyze posts, generate ideas, and identify blind spots.

The catch? To do all of this, you need to prompt it the right way.

I’ve spent hundreds of hours testing prompts that give me usable drafts and actionable marketing insights. So, if you’re struggling with using AI effectively, I have you covered. This article will walk you through the 33 of the best ChatGPT prompts every marketer needs in their toolkit.

Table of Contents

• What is ChatGPT?
• What makes a great ChatGPT prompt for marketing?
• Quick Statistics About AI and Marketing
• 8 Basic ChatGPT Prompts for Marketing
• 5 ChatGPT Prompts for Business
• 7 ChatGPT Prompts for Content Creation and Social Media
• 5 ChatGPT Prompts for Analytics
• 8 ChatGPT Prompts for Email Campaigns
• How to Use These Marketing ChatGPT Prompts

The basic version of ChatGPT is free, with some restrictions on model usage, file uploads etc. There are two paid versions: ChatGPT Plus ($20/month) and ChatGPT Pro ($200/month). Each tier unlocks advanced models and features, such as Sora and Custom GPTs.

Pro tip: If you’re just starting with ChatGPT, I’d recommend testing the Plus version and upgrading if needed.

What makes a great ChatGPT prompt for marketing?

Like any chatbot, ChatGPT’s output is only as good as the input, meaning a not-so-good prompt will yield a not-so-good answer. So I strongly encourage you to be specific, clear, and rich in context to get the most out of ChatGPT or any other chatbot.

Here’s an example of a vague ChatGPT prompt:

“Write a social media post about Nike shoes.”

Here’s what ChatGPT generated in response:

“Step up your game with the latest Nike kicks! 🏃‍♂️🔥 Whether you’re hitting the gym, the streets, or just looking fresh, Nike’s got you covered with style, comfort, and performance. Ready to crush your goals? #JustDoIt #Nike #SneakerGoals #RunYourWorld”

This response isn‘t terrible, but it’s as vague as the prompt. There’s no mention of any special features or benefits of wearing Nike. I could remove “Nike” from this post and replace it with any other athletic shoe brand.

Here’s a more specific prompt:

“Write an Instagram caption promoting our summer line of Nike shoes. The caption must be no longer than 125 characters and should focus mainly on the shoe’s Dri-Fit fabric and how it draws sweat away from the skin. The tone should be lighthearted, fun, casual, and emphasize summer.”

And here is ChatGPT’s response:

“Keep cool & comfy all summer long! ☀️ Nike’s Dri-Fit fabric wicks sweat away so you can shine, not sweat! #SummerVibes #Nike

The new response details Nike, the season, and the shoe’s unique feature. Like the prompt, it is more robust and optimized for a specific social media channel.

Speaking of social media, here’s a fun fact. Breeze, our AI solution, contains features similar to ChatGPT, such as its Social Media Agent. Social Media Agent analyzes performance, industry data, and best practices to craft engaging social media content.

Quick Statistics About AI and Marketing

Over the past year, I’ve seen a drastic change in how marketers approach AI (myself included!). Marketers have transitioned from resisting AI or using it passively to actively incorporating it into their daily workflows.

Based on HubSpot’s recent State of AI report, most marketers think it’s time to go all-in on AI.

• 66% of marketers globally and 74% of American marketers use AI in their roles.
• Marketers tend to favor specific AI tools over others: Chatbots like Gemini (40%), image generators like DALL-E (40%), video/audio editing tools (36%), and audio generators (33%).
• 64% of marketers used AI to increase productivity in the workplace.
• 55% of marketers who use AI rely on it for writing but emphasize the need to check for accuracy and biases.
• Apart from writing, marketers primarily use AI for deep research (47%), marketing automation in direct messages/SMS (41%), media content creation (38%), and data analysis and reporting (36%).
• ChatGPT is the chatbot of choice for marketers (88%), followed by Gemini (52%), Copilot (44%), and Meta AI assistant (28%).
• 77% of marketers say AI is effective at personalization, which leads to better brand loyalty and sales.
• 67% of companies plan to increase their investment in AI, with a focus on developing internal AI tools for productivity.
• Marketers cited better data insights (39%), advanced personalization (39%), and ROI improvements as the main benefits of AI usage. Key AI downsides included data privacy concerns, learning curve, and training budgets.

8 Basic ChatGPT Prompts for Marketing

1. “Generate [number] blog ideas for [product or niche] for [audience] at different stages of their buyer journey. For each idea, include the content angle, who it is for, and suggested keywords.”

Why I use this prompt: When planning campaigns, I aim to add content ideas for each stage of the customer funnel. Sometimes I get stuck trying to find fresh angles for a particular stage, so I use this prompt to give me ideas.

2. “Rewrite [copy/image] for flow and tone based on the previous articles and messaging guidelines.”

Why I use this prompt: I often use ChatGPT as my editorial assistant. I’ll usually dump rough ideas and points into a prompt and then ask it to organize and polish them. Of course, I don’t use the rewrite verbatim, but it helps me structure my thoughts.

3. “I have attached my article structure and a [industry report]. Extract specific insights and data from the report to support the article. For each piece of information, include the source page so I can cite it.”

Why I use this prompt: This prompt is a lifesaver since I don’t like reading a 60-page report to find one relevant data point. You can quickly extract data points from long reports and contextualize them to your content by using this prompt.

However, make sure you always cross-check the source since ChatGPT can sometimes make up facts.

4. “Act as a professional YouTube scriptwriter. Write a [X-minute] script in [niche] using the first point POV. Inject curiosity every 4-5 sentences. End every paragraph with a soft cliffhanger. The goal is to educate the audience about [topic] while promoting [product] naturally.”

5. “Here is a transcript of a call [transcript]. Summarize the key takeaways, action items for each stakeholder, deadlines, and any follow-up questions. “

Why I use this prompt: I find this prompt incredibly useful for client and internal calls. Marketing calls often cover a wide range of topics — social media, budget allocations, urgent customer emails, and more. It’s easy to lose track of who’s responsible for what. Then, you’re stuck re-listening to an entire recording, trying to piece together information. Instead, use this prompt to get a handy summary of all the important points.

6. “Create a social media calendar based on the following content pillars: [pillars] for [product]. Given the nature of our product, analyze which social platforms will give us the most traction to achieve [goal].”

7. “Act as a senior advertising strategist. Create a 90-day advertising campaign for [brand, company, or service] targeting [target audience]. Include key messages and taglines, promotional channels, and sample ad copy.”

8. “Outline a 5-email sequence for new subscribers who have downloaded [lead magnet]. Adopt a value-driven approach building on each topic in the lead magnet.”

Once you have the outline for your email sequence finalized, use Hubspot’s Free AI Email Writer to draft effective emails in seconds.

5 ChatGPT Prompts for Business

1. “Identify trends in [industry] over the past 6 months. Make sure this research is data-backed (announcements, policy changes, macro data etc) and link sources. For each trend, analyze potential implications on customer buying behavior.”

2. “What are the most common pain points for customers in [niche] at each stage of the buying process? Suggest content angles and strategies that address each pain point and naturally move them to the next stage of the buying process.“

You can provide data from your sales team for more targeted recommendations. Use AI to group objections or questions from your buyers and filter them by priority. Then, feed it into this prompt for strategies to answer each question.

3. “Research [competitor] across forums, social media and customer reviews. Compile a SWOT analysis of their best features. Based on gaps in their product, suggest features we can include for [product].”

Here, I’d make a project and add documents about our product and the competitor as context. This will give ChatGPT sufficient context to return valuable feature suggestions.

4. “Here is the current lead generation workflow at [niche] company: [details about workflow]. Act as an expert AI consultant to identify potential areas of automation. Ask me any questions you need to make the recommendations specific to my team.”

Since you’re reading an article about ChatGPT prompts, I’m guessing you’re also considering other automation opportunities. The above prompt will help you work through your business bottlenecks and automate any repetitive tasks.

If you’re stretched thin and want an all-in-one automation solution, look into tools like Hubspot’s Breeze. Breeze allows you to automate across multiple marketing departments and give you a clear view of what’s working at scale.

5. Act as a business consultant with deep industry experience in [industry], specifically for small business owners. Craft a clear and compelling mission statement highlighting our purpose, core values, and value proposition of [your business].

7 ChatGPT Prompts for Content Creation and Social Media

As a full-stack marketer for tech brands, social media is a key part of my job. While content creation is powerful for brand awareness and driving top-of-funnel leads, it can get repetitive quickly.

I have to constantly switch between audiences, brand and founder voices, and platforms. So, when creative blocks hit, I often turn to AI to help me get unstuck or refine my writing.

Here are some of my favorite prompts.

1. “Here is a library of hooks that have worked for my client: [hooks]. Please conduct an emotional analysis of these hooks and template them. For each new social media post, I want you to refer back to this analysis and write the hooks in a similar style.”

2. “Repurpose this blog post into 10 LinkedIn posts. Vary the format: story-driven, data-focused, question-based, controversial take, how-to. Each post should have a key takeaway for the [target audience].”

For this prompt, I also like to include 2-3 examples of high-performing LinkedIn posts (either my own or a competitor’s post) so ChatGPT understands the style I want.

3. “Write a 1000-word evidence-backed blog post. Use data, expert quotes, and real-world examples. Include the following keywords in the headline, subheading, and body paragraphs.”

4. “Analyze top-performing YouTube videos in [industry]. Using best practices from your analysis, write a YouTube script about [product, blog, company, etc.]. Break it into intro-hook, key points with visuals, and a closing CTA with link reference.”

5. “Give me a 5-part Instagram story sequence for the launch of [product]. Each story should target an audience’s pain point and build on the previous one. The goal is to drive more visits to the landing page.”

Attach any product documents and the landing page for this prompt.

6. “Craft a content strategy for an X account in the [industry]. The strategy should include content pillars, positioning, and different niches we can target. Include content ideas with formats that perform well on X.”

7. “Suggest five topic ideas for a podcast with [guest] who has expertise in [niche]. Each topic should have a key takeaway for the audience. Please include five potential questions I can ask in each topic idea to achieve this goal.”

5 ChatGPT Prompts for Analytics

1. “What are the most important KPIs for an ad campaign focused on [goal] for [audience demographics]? For context, this campaign is going to run on [ad channel] for [duration] with a budget of [budget]. Include what “good” performance looks like for each KPI.”

2. “I’ve attached my social media marketing data for the past 3 months below. What content types, posting times, and formats are driving the best results?”

3. “Here are the top-performing newsletters in [industry] with the highest open rates. For each newsletter, analyze subject lines, content structure, tone, and CTA placement. Present this analysis in a report with key takeaways for our [product]’s newsletter strategy.”

4. “I want to A/B test my [copy/email/landing page] for [audience] to achieve [goal]. What variables should I consider and how should I structure this experiment?”

5. “Analyze the performance of our last campaign using the data from [specific timeframe]. Compare their performance across key metrics and recommend which approach to continue or update for better results.”

8 ChatGPT Prompts for Email Campaigns

ChatGPT is a great tool for generating subject lines for emails and analyzing campaign performance. I’ve used it to personalize copy for cold emails, segment my audience, and find low-effort, high ROI tweaks to existing campaigns.

1. “Suggest [number] subject lines for a holiday-themed launch of [product].”

2. “What type of subject lines are best to increase open rates? Create five examples for [product or service] based on each type.”

3. “Structure an A/B testing plan for a [business] campaign. Include a hypothesis, variables, and success metrics.”

4. “You’re an email marketing expert. Outline an email marketing content strategy for a [niche] brand, including key themes, target audiences, and a monthly content calendar.”

5. “Draft a re-engagement email for subscribers who haven’t opened our emails in the past month. Write a curiosity-driven subject line that makes them open the email.”

6. “Here is an email which had [Y] opens but only [X] clicks: [attach email content]. Rewrite it to optimize for clickthrough rates.”

7. “Create a 5-day email welcome sequence for [audience] who just signed up for [lead magnet]. The goal is to build on the information provided in the lead magnet and convert them to a loyal reader.”

8. “Here is audience data from my customers: [data]. Segment the audience based on purchase behavior, demographics, and interests.”

I’ve found that these prompts perform best when I give ChatGPT context about my subscriber base — things like how and why they signed up, previous interactions with my emails, and where they are in the customer journey. Ask ChatGPT to act as an “email marketing expert” while answering these prompts.

I also include emails that have performed well in the past as context. If you’re starting from scratch, competitor emails can also be a great reference.

How to Use These Marketing ChatGPT Prompts

ChatGPT is a fantastic tool, but it’s just that — a tool. So, like any tool, to use it effectively you have to understand how it works and what you can do.

Here are six tips to help you make the most of these marketing ChatGPT prompts.

1. Understand what kind of output you want.

I often treat ChatGPT as my intern. It’s capable of producing great work, but only when you guide it correctly. For that, you need to have an understanding of what you want it to accomplish.

Let’s take social media content for example. If you don’t understand the current platform trends or what your brand voice is, you’ll accept whatever AI generates. Then, you’ll be frustrated when the content falls flat. AI works best as an execution engine; the strategy and direction need to come from you.

Pro tip: For best results, I give ChatGPT a clear list of objectives, along with examples of what the end output should look like. Then, I work with it through a feedback loop to refine its responses.

2. Select the right model.

Not all AI models are created equal. If you use ChatGPT as much as I do, you’ve probably seen different model options in its interface:

Each model is trained for a specific task, so switching between them can drastically improve your outputs. Here’s what I prefer to use:

• GPT 4o – My go-to for everyday, low-lift tasks. Can handle general writing, summaries, etc
• GPT o3 – Best for research-heavy tasks like data analysis.
• GPT 4.5 – Works well for creative writing and strategy.
• GPT 4.1 – Great coding assistant since it follows instructions to a tee.

OpenAI updates these models often (and also releases new ones), so my recommendations aren’t set in stone. If you want more current data, you can refer to LiveBench’s industry benchmarks.

3. Give the tool a lot of context.

When I say give a lot of context to ChatGPT, I mean go overboard here. ChatGPT is a robot — a smart robot, but a robot. You have to spell out what you’re looking for.

Think:

• Your ideal client profile and the funnel stage.
• Any messaging or tone of voice guidelines.
• Existing winning content or campaigns.
• Specific outcomes like “X versions of headline” or “include X ideas.”
• Anything you might include if you were tasking this to a team member.

You can also ask ChatGPT if it’s missing any information to execute your task well.

I rely on ChatGPT’s project feature so I don’t have to attach all of these documents repeatedly. You also add specific chats to a project, so it has full context on previous instructions.

My advice? If you’re regularly working on specific types of tasks or marketing campaigns, consider setting up custom GPTs. Custom GPTs have permanent instructions (different from your account settings) and are trained to do a very specific task. You can even share these custom GPTs with your team.

Setting up a Custom GPT is quick and easy. Click on Create and choose the chat-based builder for a guided experience.

4. Write specific, detailed prompts.

Another important piece of the puzzle is writing good prompts. Ask questions that get right to the point (like many of the prompts in this article).

Like I mentioned at the beginning of the article, I learned this the hard way.

Instead of asking, “What marketing tactics should I consider?” try saying: “I run a [business] in [niche]. My [audience] has responded well to messages and campaigns about how to solve [pain point]. What are some related ideas I could try?”

Let’s try another example. “Help me write better subject lines” will give you generic email templates that might or might not resonate with your audience.

Instead, try saying: “I run a [B2B/B2C] company in [niche]. My products are seasonal, so I am looking to draft some email campaigns. In the past, these subject lines have worked for me: [data]. I’m looking for improvements on these to boost open rates.”

Pro tip: Give ChatGPT a specific role before diving into your actual prompt. Something like: “You’re an expert [role] with [number] years of experience creating a [what you’re creating] for [describe audience.”

5. Work with ChatGPT to refine the output.

The best thing about AI is that you can play with it till it generates exactly what you need. So, instead of expecting the right answer on the first try, give feedback.

• Feedback example #1: If your social post feels too formal, say “I’m looking for a conversational tone for this post. Here are some examples that you can emulate: [examples].”
• Feedback example #2: If the campaign strategy feels too generic, say, “This could work for any company. Please go through our documents again and provide specific recommendations for our [niche] using our unique differentiators.”
• Feedback example #3: If outputs don’t make any sense, say “None of these ideas work. Try a different angle or approach. [Provide any specific angles, if applicable].”

Pro tip: One hack that works very well for me is to ask ChatGPT to give me different variations of the copy. Then, I cherry-pick the best elements from each response and either combine them or run with the strongest angle.

6. Don’t trust it farther than you can throw it.

While ChatGPT can help you speed up your work, be wary of what it generates. I’ve caught it making up stats and facts, especially in technical industries.

Once, I asked it to run an analysis of my credit cards and choose the ones that would maximize my rewards. It missed critical details and recommended the wrong cards. I had to call out the mistake for it to admit the analysis was off.

Because ChatGPT is designed to sound human, it often includes language that seems logical. If you accept what it gives at face value, you’ll ruin your brand’s reputation. Always double-check or triple-check anything it spits out.

Using ChatGPT in Marketing

Generative AI tools like ChatGPT are changing everything about the way we market. I’ve seen huge time savings in my daily workflow, especially while generating first drafts, transcripts, and creative images.

However, I suspect this is just the tip of the iceberg.

That’s why learning how to prompt well is a critical skill to have in the AI era. Using the prompts here will give you a head start in automating low-leverage tasks, so you can focus on the creative aspects of marketing.

Remember: Using these ChatGPT prompts in your marketing workflow is an iterative process. Play around with these prompts, tweak them to your use case, and build your own library of what works for your business.

Time to get prompting.

Editor’s note: This post was originally published in April 2023 and has been updated for comprehensiveness.