Category: Blogging

If we remove impediments that are in the way of where our customers seek to go, they support us. But when we remove the friction that gives people traction on their journey, they flounder. Remove the hassles that people don’t...

Sometimes, back pain is felt in the thighs or even the ankles. But treating the part that hurts does nothing to address the real problem. Most business challenges have a similar pattern–it might feel like the problem is your...

80 years ago, the most important person in the music business was James Petrillo. It’s difficult to imagine the head of the musician’s union on the cover of Time magazine, but there he was. Petrillo saw how technology was...

“Wait a second.” That’s difficult advice. In a world that moves faster with each cycle, where urgencies are prioritized and last-minute saves are celebrated, it’s not always welcome advice. And so we’ve ended up concerned....

What do your supporters tell their friends? That’s the unseen force behind every successful brand, movement or idea. Most people don’t care about you. They’re not listening to you, not wondering what you’re up to, and certainly...

That’s the appeal of it, of course. There isn’t a definitive study. There can’t be. Even if we created a forty-year-long, double-blind twin study, there’d be room for someone to ask “what about?…” It doesn’t matter that the...

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets...