When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn’t align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. 

The thing is–seasonal emails offer so much more than that. They aren’t a tactic to use once or twice a year, nor are they destined for specific industries. Seasonal email marketing allows for year-round customer engagement.