Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym SoCal achieved its best six months of sales in history after implementing HubSpot’s unified CRM platform, demonstrating how the right CRM can transform fitness business operations.
This comprehensive guide compares the top CRM solutions for gym businesses, featuring detailed pricing breakdowns, key features, and implementation guidance. Whether you‘re running a boutique fitness studio or managing multiple gym locations, we’ll help you find the perfect CRM to streamline operations, boost member retention, and drive revenue growth.
Table of Contents
- What is a CRM for gyms?
- CRM Comparison Table
- Best CRM Software for Gym Businesses
- Benefits of CRM Software for Gyms
- 5 Important Features for a Gym CRM
- How to Choose a CRM for Gyms (Step-by-Step)
- Frequently Asked Questions
- Meet HubSpot, the Top CRM Choice for Gym Companies
What is a CRM for gyms?
A CRM for gyms is a customer relationship management platform specifically designed to handle the unique challenges of fitness businesses. It combines traditional CRM capabilities like contact management and sales tracking with gym-specific features such as class scheduling, membership management, and automated member communication. HubSpot’s CRM exemplifies this approach by unifying member data across sales, marketing, and service teams, enabling gyms to deliver personalized experiences that keep members engaged and drive long-term loyalty.
Best CRMs for Gyms at a Glance
|
CRM |
Best For |
Key Features |
Pricing |
|
HubSpot |
Growing gyms seeking comprehensive marketing and sales automation |
Free CRM, marketing automation, member lifecycle management, AI-powered insights |
Free – $1,170/month |
|
TeamUp |
Small gyms and boutique fitness studios |
Class scheduling, membership management, payment processing, mobile booking |
$104 – $324/month |
|
Mindbody |
Yoga studios and wellness centers |
Appointment scheduling, branded mobile apps, marketplace integration |
$129 – $699/month |
|
Monday CRM |
Gyms needing AI-powered member engagement |
Automation workflows, pipeline management, team collaboration |
$12 – $24/user/month |
|
Exercise.com |
Full-service fitness businesses |
Workout delivery, performance tracking, custom-branded apps |
Custom pricing |
Best CRM Software for Gym Businesses
1. HubSpot
HubSpot is best for: growing gym businesses that need comprehensive marketing and sales tools. HubSpot’s unified platform supports comprehensive member management and growth capabilities, making it ideal for gyms focused on scaling their operations and member acquisition.
Key HubSpot Features
- Free CRM foundation: HubSpot provides unlimited contacts, deals, and basic automation features at no cost, with advanced marketing tools available through paid tiers that support sophisticated member nurturing campaigns
- Marketing automation: HubSpot’s workflows automate member communications, from welcome sequences for new sign-ups to win-back campaigns for inactive members, ensuring consistent engagement throughout the member lifecycle
- Unified sales and marketing platform: HubSpot connects all member touchpoints in one system, enabling gym staff to track every interaction from initial lead to long-term membership retention with complete visibility
HubSpot Pricing
- Free CRM: $0/month (unlimited contacts and basic features)
- Marketing Hub Starter: $890/month (includes full marketing automation)
- Sales Hub Professional: $1,170/month (advanced sales features)
2. TeamUp
Best for: This CRM excels for small gyms and boutique fitness studios that prioritize simplicity and member experience. TeamUp enables gym owners to manage customer details, track membership information, and automate marketing communications, making it perfect for independent fitness businesses seeking streamlined operations.
Key TeamUp Features
- Class scheduling and booking: It’s booking platform allows members to easily schedule classes online while giving gym owners real-time visibility into attendance and capacity management
- Membership management: This CRM tracks member information, payment history, and attendance records, with automated billing and payment processing to reduce administrative overhead
- Mobile-first experience: It provides iOS and Android apps for both gym owners and members, enabling on-the-go management and seamless booking experiences
TeamUp Pricing
- 0-100 clients: $104/month
- 101-200 clients: $167/month
- 201-300 clients: $198/month
3. Mindbody
Best for: This CRM serves yoga studios and wellness-focused gyms that need comprehensive scheduling and marketplace integration. Mindbody’s platform enables fitness businesses to manage scheduling, marketing, and client relationships while connecting to a large user base, making it ideal for studios seeking broader exposure and streamlined operations.
Key Mindbody Features
- Appointment and class scheduling: It’s scheduling system manages both group classes and individual appointments, with automated reminders and real-time availability updates that reduce no-shows
- Branded mobile apps: This CRM provides custom iOS and Android apps that maintain your gym’s branding while offering members easy access to booking, payments, and class information
- Marketplace integration: This software connects gyms to ClassPass and other fitness marketplaces, expanding member reach and providing additional revenue streams through partner networks
Mindbody Pricing
- Starter Plan: $129/month
- Accelerate Plan: $259/month
- Ultimate Plan: $349/month
- Ultimate Plus Plan: $699/month
4. Monday CRM
Best for: This CRM works best for gyms needing AI-powered member engagement and flexible pipeline management. It’s automation capabilities and flexible pipeline tools are ideal for gyms managing memberships, training sessions, and leads, making it perfect for fitness businesses that want customizable workflows and data-driven insights.
Key Monday CRM Features
- AI-powered automation: This software uses artificial intelligence to prioritize leads, suggest follow-up actions, and automate routine tasks, allowing gym staff to focus on high-value member interactions
- Flexible pipeline management: It’s customizable pipelines adapt to different gym workflows, from membership sales to personal training packages, with visual tracking of progress and performance
- Team collaboration tools: This CRM provides shared dashboards and communication features that keep gym staff aligned on member goals, sales targets, and operational priorities
Monday CRM Pricing
- Basic: $12/user/month
- Standard: $17/user/month
- Pro: $24/user/month
5. Exercise.com
Best for: This CRM serves full-service fitness businesses that need comprehensive workout delivery and performance tracking. It provides a purpose-built fitness CRM system that integrates with gym check-in systems and automates trial-to-member workflows, making it ideal for gyms that want to deliver personalized training experiences alongside traditional membership management.
Key Exercise.com Features
- Workout creation and delivery: This CRM enables gyms to create custom workout plans, deliver them through branded mobile apps, and track member progress with detailed analytics and performance metrics
- Performance tracking: With this software, users can monitor member progress with comprehensive analytics, allowing gyms to provide personalized feedback and adjust training programs based on individual goals and achievements
- Custom-branded experience: This CRM provides fully branded mobile applications that give members a personalized experience while maintaining your gym’s identity and brand consistency
Exercise.com Pricing
- Custom pricing based on gym size and features
Benefits of CRM Software for Gyms
Enhanced member retention through personalized communication: CRM software enables gyms to track member behavior patterns and send targeted communications that keep members engaged. HubSpot’s automated workflows can trigger personalized messages based on attendance frequency, helping gyms proactively address potential churn before members become inactive.
Streamlined operations and reduced administrative burden: Modern gym CRMs automate routine tasks like billing, class scheduling, and member communications, freeing staff to focus on delivering exceptional member experiences. HubSpot’s automation features handle everything from welcome sequences to renewal reminders, reducing manual work while maintaining consistent member touchpoints.
Data-driven decision making for business growth: CRM systems provide detailed analytics on member acquisition, retention rates, and revenue trends that inform strategic decisions. HubSpot’s reporting capabilities help gym owners identify successful marketing channels, optimize class schedules, and make data-backed decisions that drive sustainable growth.
Improved lead management and sales performance: CRM platforms streamline the entire sales process from initial inquiry to membership conversion, ensuring no leads fall through the cracks. HubSpot’s lead scoring and automated follow-up sequences help gym sales teams prioritize high-value prospects and maintain consistent communication throughout the sales cycle.
Unified communication across multiple channels: Modern gym CRMs integrate email, SMS, social media, and in-person interactions into a single member timeline, providing complete visibility into each relationship. HubSpot’s unified platform ensures every team member has access to the same member information, enabling consistent and personalized service across all touchpoints.
5 Important Features for a Gym CRM
- Member lifecycle management: HubSpot’s contact management system tracks every stage of the member journey, from initial lead to long-term retention, with automated workflows that nurture relationships and identify opportunities for upselling or intervention
- Class scheduling and booking integration: HubSpot integrates with scheduling platforms to provide seamless booking experiences, with automated confirmations and reminders that reduce no-shows while keeping members engaged
- Mobile access and app integration: HubSpot’s mobile-responsive platform ensures gym staff can access member information and update records from anywhere, while API integrations connect with fitness apps and wearable devices for comprehensive member tracking
- Automated billing and payment processing: HubSpot connects with payment processors to automate recurring billing, send payment reminders, and track revenue metrics, reducing administrative overhead while ensuring consistent cash flow
- Advanced analytics and reporting: HubSpot’s reporting suite provides insights into member acquisition costs, lifetime value, retention rates, and revenue trends, enabling data-driven decisions that optimize gym operations and profitability
How to Choose a CRM for Gyms (Step-by-Step)
Step 1: Map your current workflows. Document your existing processes for lead management, member onboarding, class scheduling, and retention campaigns. Understanding your current workflows helps identify areas where CRM automation can provide the most value and streamline operations.
Step 2: Identify must-have features. Prioritize CRM features based on your gym’s specific needs, such as scheduling integration, payment processing, member communication tools, and reporting capabilities. Consider both current requirements and future growth plans when evaluating feature sets.
Step 3: Compare ease of use and team fit. Evaluate how intuitive each CRM platform is for your team members with varying technical expertise. Consider factors like user interface design, mobile accessibility, and the learning curve required for adoption across your entire staff.
Step 4: Check cost at scale. Calculate the total cost of ownership including per-user pricing, additional features, and integration costs as your gym membership grows. Factor in potential ROI from improved efficiency, higher retention rates, and increased member lifetime value.
Step 5: Choose a flexible platform — like HubSpot. Select a CRM that grows with your fitness business and adapts to changing needs. Gold’s Gym SoCal had its best six months of sales ever after implementing HubSpot’s unified CRM platform, demonstrating how the right system can transform gym operations and drive sustainable growth.
Frequently Asked Questions
What is the best CRM for gyms?
HubSpot is the top choice for most gym businesses due to its comprehensive free CRM, marketing automation capabilities, and fitness-specific integrations. HubSpot’s unified platform scales from small studios to large gym chains while providing essential member management and growth tools that adapt to changing business needs.
What features should I look for in a CRM for gyms?
Essential features include member lifecycle management, class scheduling integration, automated billing, mobile access, and comprehensive reporting. HubSpot provides all these capabilities through its integrated platform, plus powerful automation tools powered by AI that help gyms nurture member relationships and drive retention.
Is HubSpot good for gyms?
Yes, HubSpot is excellent for gym businesses. HubSpot‘s free CRM provides unlimited contacts and basic automation features, while paid tiers offer advanced marketing tools and AI-powered insights. HubSpot’s fitness industry integrations and scalable platform make it ideal for gyms of all sizes seeking to improve member experience and business performance.
How much does a CRM for gyms cost?
CRM pricing varies significantly based on features and business size. HubSpot offers a free CRM with basic features, while comprehensive solutions range from $89/month for small gyms to $1,170/month for enterprise-level features. HubSpot’s flexible pricing model ensures gyms only pay for the features they need while maintaining room for growth.
Can CRM software help with member retention?
Yes, CRM software significantly improves member retention through automated communication, behavioral tracking, and personalized engagement. HubSpot’s retention tools include automated check-in sequences, attendance monitoring, and win-back campaigns that help gyms proactively address member concerns and maintain long-term relationships.
Meet HubSpot, the Top CRM Choice for Gym Companies
HubSpot delivers the most comprehensive CRM solution for gym businesses looking to scale their operations and enhance member experiences. With its proven track record in the fitness industry and powerful automation capabilities, HubSpot provides everything gyms need to attract, engage, and retain members while driving sustainable growth.
Key HubSpot Features for Gyms
- Free CRM foundation: Start with unlimited contacts, deals, and basic automation at no cost, then scale with advanced marketing and sales tools as your gym grows
- Marketing automation: Automate member communications, from welcome sequences to retention campaigns, ensuring consistent engagement throughout the member lifecycle
- Unified platform: Connect all member touchpoints in one system, providing complete visibility into each relationship and enabling personalized service across all channels
Proven success in fitness: Crunch Fitness used HubSpot’s CRM platform to maintain member engagement and drive growth during challenging market conditions, demonstrating the platform’s ability to support gym businesses through various growth phases and market challenges.
Ready to see how HubSpot can transform your gym business? HubSpot‘s comprehensive CRM platform provides the tools and insights you need to deliver exceptional member experiences while driving sustainable growth. Get started with HubSpot’s free CRM today and discover why it’s the top choice for successful gym businesses worldwide.
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