70 AI prompt examples for marketers to use in 2025

If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from.

After dozens of rounds of fine-tuning prompts, I’ve learned how to turn AI from a clumsy assistant into a serious creative partner. When used right, AI speeds up the boring stuff and frees your brain for the big, interesting ideas.

In this article, I’ll share real-world AI prompts marketers can start using right away, plus fresh data on how your peers are leveling up with AI.

Table of Contents

• How do AI prompts work?
• AI Prompts in Marketing Today
• Marketing AI Prompt Examples

How do AI prompts work?

All AI tools share one thing: “great prompt = great output.”

As you probably know, AI doesn’t do a good job of reading your mind. It mirrors whatever you throw at it. If you’re sloppy, it reflects confusion.

If you’re sharp, it reflects brilliance. Clear, complete, packed-with-relevant-info prompts are what get you powerful results.

If your prompts are vague, messy, or half-baked, you’re going to see that come back up in the response. Garbage in, garbage out.

Before sending a prompt, I like to run a quick check: Did I include context, goals, and examples that would help illustrate my request?

AI Prompts in Marketing Today

Our State of AI survey, based on responses from 1,350 U.S. business professionals, shows that hundreds of marketers are using artificial intelligence to automate tasks, save time, personalize content, and better understand customer needs.

Across every win we heard about, one thing stood out: success with AI came down to the prompts — ones that were specific, clear, and packed with the right information.

If you want the same edge, start by sharpening your prompts.

We asked marketers for their most effective strategies when writing prompts for generative AI tools like ChatGPT.

Over half (53%) recommended offering relevant context, like specifying the target audience, outlining key themes, and adding important notes.

Others pointed to using follow-up prompts (43%), giving highly specific instructions (45%), and experimenting with different prompt types (55%) as ways to sharpen AI outputs.

Each tactic helps generative AI produce results that are sharper, faster, and more accurate.

Once you’ve experimented with different prompt types, build a strategic framework for AI prompt creation to drive consistent results across teams.

Most marketers (51%) need three prompts to achieve the desired result when using generative AI to write copy.

Even then, 63% said they only need to make minor edits to the final text. In other words, the sharper your prompt, the less cleanup later.

Prompts make all the difference. To see how top marketers are getting it done, download the full State of AI report.

AI isn’t just for quick tasks anymore. Marketers are using it to brainstorm full campaigns, content series, and workflows when the prompts are structured right.

Find inspiration, try your prompts out, and test what’s possible inside HubSpot’s Content Assistant.

Try HubSpot’s Content Assistant today.

HubSpot’s Content Assistant plugs right into the tools you already use, letting you switch between manual and AI-powered content creation for blogs, emails, and more.

Now, let’s explore the different prompts you can use for your marketing strategy.

Marketing AI Prompt Examples

These AI prompt examples cover a wide range of use cases from blog writing to social media, lead generation, and video scripts.

Examples of AI Prompts for Marketers

Educational Prompts

These prompts are useful for writing drafts of top-of-the-funnel content about popular topics. Here are some examples:

1. What is [topic]? Write a blog post of [number] words introducing the reader to [topic].

2. Briefly explain the stages of the [topic].

3. List the key elements of effective [topic].

4. What is the difference between [topic 1] and [topic 2]?

5. Outline how [topic] trends have influenced [another topic].

Informative Prompts

Informative prompts let you generate content that offers valuable insights to readers on a topic. Here are a few examples:

6. Create content for our help page that explains how [popular software feature] works.

7. Explain what [your company] can learn from [competitor] optimization of its user experience.

8. What are some popular myths about [topic]? Write a strong essay under 1,000 words that dispels all myths.

Listicle Prompts

These prompts help you outline ideas and create drafts for a list blog post or social media post. See some examples below.

9. List [number] must-have tools for beginner [topic] enthusiasts.

10. List [number] blog post titles on the benefits of an effective [topic].

11. List the major themes in our recent customer review below: [review].

12. List [number] common misconceptions about [topic] and debunk them.

13. List [number] frequently asked customer questions about our [topic]. Provide answers under 100 words to each question.

Technical Prompts

AI tools help write drafts of technical materials. Below are some technical AI prompts.

14. Write a [user manual] for [product feature] that guides users through its use.

15. Attached is the raw data of a survey we conducted. Our company’s name is [name]. We surveyed [user groups]. Analyze the survey data and outline the key findings.

16. Create a business proposal for a new content management system in a hypothetical company. Address costs, timelines, and expected benefits.

Art AI Prompts

Creating great art with AI is both a science and an art. Before creating an art prompt, you need to set up an account with tools like Midjourney. Here’s how an AI expert, Ruben Hassid, recommends you do this:

1. Open Midjourney and Discord accounts.

• Google Midjourney.
• Click Join Beta.
• Create a Discord account.
• Subscribe to any of their plans.

2. Use Midjourney.

• Invite Midjourney to your channel.
• Start a prompt with “/imagine.”
• Use descriptive words and techniques.
• Select the best variation out of 4.
• Upscale it or create variations of it.

3. Upscale the image or create variations.

U = Upscale = Make an image bigger.

V = Variation = 4 new images based on that one.

U1 = Upscale the top left image.

U2 = Upscale the top right image.

U3 = Upscale the bottom left image.

U4 = Upscale the bottom right image.

V1 = Create 4 variations from the top left image.

V2 = Create 4 variations from the top right image.

V3 = Create 4 variations from the bottom left image.

V4 = Create 4 variations from the bottom right image.

Examples of AI Art Prompts

17. An image for a [content type] showing a researcher engrossed in their work.

18. An image of a bold [color] lady for a web page. Lady should wear a jacket, look forward, smile, have dark hair, fold her hands, and stand in a library setting.

19. An image of nine professionals in a Zoom call setting. Blur the images a bit. Place the image of a [color] man in front of the image. The man should have a bold, bright smile and should be in a suit.

20. Image of cartoon researching with their computer. A ghost caricature behind the cartoon shows the researcher is a ghostwriter.

Examples of AI Prompts for Lead Generation

Lead generation is attracting prospects to your business and increasing their interest in becoming customers.

AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. The following AI prompt ideas show you how to get those customized results.

21. Generate ideas for a new product launch in [month] that incorporate the theme of [season] and [tone].

22. Brainstorm content ideas for a blog post about [topic] in [number] of words or fewer that is search engine optimized in formatting using H2s and H3s accordingly.

23. Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.

24. Identify popular trends in the industry of [product or service] that an audience of [target audience] will be interested in this [upcoming season].

25. Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix comprising [product] [price] [place] [promotion channels].

26. Suggest [number] ways to improve website traffic during [holiday season].

27. Identify potential target audiences in [location] that would be interested in buying [product] to solve [pain point].

28. Suggest new strategies for lead generation in [market] and [industry].

29. Generate ideas for creating a viral social media campaign using recent [social media platform] trending audios or popular memes from [month] [year].

30. Identify new channels for advertising [product] aside from [current platforms already in use].

Examples of AI Prompts for Social Media Posts

Did you know that AI can recognize different social media platforms? Marketers benefit from using AI prompts for their preferred channels instead of basing strategy on generalizations.

Below are AI prompt ideas tailored to different platforms so your messaging feels channel-native and effective:

Source

31. Write a tweet promoting a new product suited for a target audience in [industry] and [location].

32. Generate a post for Instagram featuring a customer testimonial about [product] in under [number] words.

33. Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].

34. Create a LinkedIn post promoting a new job opening in [number] words or fewer with a strong call-to-action at the end.

35. Draft a Pinterest post featuring a new product line and provide tips on improving product photography for [type of aesthetic].

36. Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.

37. Draft a TikTok video script showcasing a product demonstration for 2 minutes at maximum.

38. Create a Snapchat story promoting a limited-time offer and describe the type of stickers or filters that can improve it.

39. Write a blog post title to promote a new social media campaign in [number] characters or fewer.

40. Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.

Examples of AI Prompts for Podcast or Video Content

Developing ideas for podcasts or videos on your own can be exhausting. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt.

See the different prompts that can help you create multimedia content.

41. Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.

42. Produce [number] of topics for a video series featuring interviews with thought leaders in [industry].

43. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.

44. Create a video series that showcases customer success stories.

45. Produce a podcast episode on the history and evolution of [brand or industry].

46. Develop a video series on best practices for using [products or services] in [number] of different ways.

47. Create a podcast episode that features an expert roundtable discussion on [industry topics].

48. Produce ideas for a video series featuring a behind-the-scenes look at your company’s operations.

49. Develop a podcast episode that offers tips and advice on succeeding in [industry] as an entrepreneur.

50. Create a video series highlighting the impact of [products or services] on the lives of customers or clients in [demographic].

Examples of AI Prompts for Content Promotion

Marketers looking for more effective ways to promote their products or services can use AI for best practices. Explore the different channels, tips, and methods this technology can yield using solid AI prompts.

51. Suggest the best time and day of the week to publish a blog post about [topic].

52. Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.

53. Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls-to-action.

54. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

55. Suggest the [number] best hashtags for a social media campaign on [social media platform] to reach [target audience].

56. Draft a script for a 60-second podcast ad [for service/product] that has a friendly tone and witty humor fit for [target audience characteristics].

57. Create a landing page for a new product promotion divided into [number] sections about different benefits based on this description: [insert new product description].

58. Write a script for a TV commercial involving [number] actors in [setting] that promotes [product/service].

59. Draft a product description for an ecommerce site that is [number] sentences long and enticing to [target audience].

60. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].

Examples of AI Prompts for Repurposing Content

AI can allow marketers to reuse and refresh outdated content to make something new or more useful in the current year — a process we call historical optimization .

When making AI prompts for content repurposing, be creative and see how you can transform your old work into something new.

These AI prompt ideas are perfect for breathing new life into old assets — turning one great piece into many.

Source

61. Repurpose a blog post into a video script using this article: [insert old blog post].

62. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].

63. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old ebook content].

64. Generate ideas for updating an outdated infographic on [topic] for [year].

65. Rewrite a blog post into a series of [number] social media post series for [social media platform].

66. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].

67. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

68. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].

69. Turn a research report into a series of social media posts using this information: [facts from the research report].

70. Generate ideas for repurposing an old product demo into a webinar.

Use Thorough AI Prompts for Thorough Results

You don’t need perfect prompts.

You need real ones—clear, specific, and grounded in what you’re trying to do.

Your prompts are the difference between “meh” and “nailed it” and it often comes down to how you frame them.

These AI prompt examples aren’t just a list—they’re starting points. Steal them. Remix them. Make them yours.

When your AI prompt ideas are clear, specific, and rich in context, AI becomes more than just a tool. It becomes your creative co-pilot, the kind that’s fast, tireless, and always game to iterate.

So take these 70 and run with them. Your next best idea might just be one sharp prompt away.

Editor’s note: This post was originally published in May 2023 and has been updated for comprehensiveness.