That’s the tempting question. How much hustle, hoopla and initiative do we need to get this idea ignited in the marketplace…

But the much better question is: How much kindling do we have?

Kindling doesn’t happen all at once. It’s the result of investments over time. We can earn the benefit of the doubt, create remarkable products and services and develop the empathy for the people we seek to serve.

If the wood is wet, it actually doesn’t matter how many matches you have. But when we do the hard work to create the conditions for an idea to spread, one spark might be enough.