Affiliate Roundup: Ad Tech Under Scrutiny, PMA to Conduct Third Performance Marketing Industry Survey, Amazon’s Third-Party Sellers Reach 62% of Q4 2024 Sales, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Ad tech faces scrutiny for placing CSAM with ads, urging more accountability from Google and Amazon. PMA and London Research launch third Performance Marketing Industry Survey, analyzing trends and ad spend for 2024-2025. Amazon’s third-party sellers hit a record 62% of Q4 2024 sales, emphasizing their growing role in Amazon’s revenue.

This week in FMTC’s Affiliate Roundup:

• The PMA webinar on February 27, 2025, will cover key updates on performance marketing compliance, including privacy laws, consent management, and brand compliance challenges for 2025.

• Ad tech is under scrutiny for allowing CSAM alongside ads, with calls for greater accountability from companies like Google and Amazon.

• GA4 undervalues affiliate marketing by misattributing conversions, but this can be addressed through alternative tracking methods like first-party data and multi-touch attribution models.

• The PMA has partnered with London Research to conduct its third Performance Marketing Industry Survey, analyzing trends, spending, and return on ad spend across sectors for 2024 and 2025.

• Dotdash Meredith is expanding its contextual targeting solution, D/Cipher, to third-party inventory, aiming to provide advertisers with more precise and effective targeting options.

• Amazon’s third-party sellers reached a record 62% of units sold in Q4 2024, highlighting the growing importance of third-party services and advertising to Amazon’s revenue.

• In 2024, U.S. consumers showed more intentional shopping habits, with increased orders and items per cart, emphasizing the need for brands to optimize partnership strategies throughout the customer journey.

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