Localization vs. Globalization: What’s the Difference?

A major brand attempts a global campaign with a single product and message—but it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it’s a complex landscape. 

This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.