Is Your Website Ready To Go Global? A Multilingual Marketing Checklist

When KFC launched in China, its “finger-lickin’ good” slogan was mistranslated as “eat your fingers off.” Oops! For the sake of your business growth, avoiding such mishaps is critical. 

Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages. This blog post explores the essential steps to make your website truly multilingual, from content translation and cultural adaptation to SEO and technical considerations.