The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Honey’s affiliate payment scandal reveals issues in creator partnerships, stressing the need for clearer agreements, better tracking, and transparency in affiliate sales. Future loyalty programs will prioritize profitability, customer engagement, and measurable impact. Microsoft is shutting down Skype on May 5, 2025.
This week in FMTC’s Affiliate Roundup:
• The Honey scandal has raised alarms in the creator industry, revealing that creators were not properly compensated for affiliate sales. The controversy underscores the importance of clearer agreements, better tracking, and more transparency in affiliate partnerships.
• Future loyalty programs from 2025 to 2028 will focus on profitability, customer engagement, and measurable impact.
• The Brand Safety Institute (BSI) has launched a new tool that enables publishers to check if their domains are listed on “Made for Advertising” (MFA) blocklists used by advertisers.
• Opera has introduced a new AI-powered “Browser Operator” feature that allows users to automate tasks like booking flights and ordering food directly through text prompts.
• Douglas Karr’s article, “The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?”, explores the balance between relying on instinct and data analytics in marketing decisions, highlighting the strengths and pitfalls of both approaches.
• Microsoft is shutting down Skype on May 5, 2025, ending its journey that began with affiliate marketing.
• Martech Record’s 2025 Creator Commerce Platform Matrix assists marketers in selecting suitable creator software by categorizing technologies based on their functionalities.
The post Affiliate Roundup: Honey Affiliate Scandal Raises Concerns Over Creator Compensation, Future Loyalty Programs Shift Focus, Skype Is Shutting Down, & More appeared first on FMTC.
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