Affiliate Roundup: Meta Antitrust Trial, Creator Rights Contract, and Google’s Warning on AI Content

This week in FMTC’s Affiliate Roundup: The FTC has kicked off its antitrust trial against Meta, with Zuckerberg denying the claims. The Creators Guild of America launched the CGA Rider to protect creators’ rights, ownership, and payments. Google warns affiliate marketers to avoid low-quality AI content and prioritize originality to prevent penalties.

• Backlinko showcases 13 successful affiliate marketing websites that thrive by targeting niches and leveraging expert content to drive revenue.

• The FTC has kicked off its antitrust trial against Meta, with Zuckerberg denying the claims.

• The Creators Guild of America has launched the CGA Rider, a contract addendum designed to protect creators’ rights, ensuring ownership, credit, control over AI usage, and timely payments.

• Google warns affiliate marketers against low-quality AI-generated content, emphasizing originality and value to avoid penalties while using AI tools.

• Law professors support authors suing Meta over alleged unauthorized use of e-books to train its AI, arguing Meta’s defense threatens copyright protections.

• News UK has sold its influencer agency, The Fifth Group, to Brave Bison for £7.6 million, with News UK retaining a 3.1% equity stake.

• The Affiliate and Partner Marketing Association (APMA) has launched an audit of affiliate marketing attribution rules to establish standardized measurement and improve industry transparency.