This week in FMTC’s Affiliate Roundup: Google’s Offerwall helps publishers recoup lost traffic with micropayments and ads, boosting revenue up to 20%. Partnerize CEO Matt Gilbert highlights AI’s growing impact on affiliate marketing. Brands can increase engagement with patriotic holiday content.
• As AI cuts into search traffic, Google’s new Offerwall helps publishers monetize with micropayments, surveys, and rewarded ads—delivering a 9–20% revenue boost in tests.
• Glidescale is launching a low-fee, pay-per-click affiliate platform with fraud protection, built to support all types of digital campaigns.
• Partnerize CEO Matt Gilbert highlights that affiliate marketing is rapidly embracing AI—calling it “an affiliate market” full of vast AI-driven opportunity in areas like automation, fraud detection, and partner optimization.
• Brands can significantly boost engagement and build brand equity by creating patriotic, emotionally resonant social media content—especially around major holidays like Independence Day.
• Following the release of the 2025 Performance Marketing Association’s U.S. affiliate marketing industry study—which reported remarkable growth and insights—leading voices from networks, publishers, and brands weighed in with perspectives on its findings and implications for the sector.
• Affiliates can now leverage YouTube’s comment section—emboldened by new tools like hyperlinked comments—to boost engagement and drive conversions beyond traditional pinned links and descriptions.
• Dotdigital has acquired Social Snowball for up to $35M, adding 1,500+ Shopify-connected customers to boost its word-of-mouth and marketing automation capabilities.
The post Affiliate Roundup: Google’s Offerwall Boosts Revenue, AI Transforms Affiliate Marketing, & Brands Leverage Patriotic Content appeared first on FMTC.
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