There’s a button in WordPress that initiates a new post. And another that publishes it.
That’s a clear and practical metaphor for what we do, all day, every day.
The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer, actions and interactions leave a trail behind.
When we post with intention, we create a pattern that begins to create a structure and a narrative we’re pleased with. “That doesn’t sound like me,” is a useful way to stay on track.
What are your planned posts for today?
 
						 
			![HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]](https://firstonlineprofits.com/wp-content/uploads/2025/10/58c8c1bb-6a8c-44a9-8d37-7800956eccc6-alith-resize-100x90.png) 
				 
				 
				![HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]](https://firstonlineprofits.com/wp-content/uploads/2025/10/58c8c1bb-6a8c-44a9-8d37-7800956eccc6-alith-resize-800x500.png) 
				
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