B2B Prospecting – How Do I Leverage Visitor Intent?

Understanding visitor intent is a top priority for B2B marketers, and you work hard to drive traffic to your website through various channels.

However, most of that traffic remains anonymous, leaving you to guess why visitors came and what they’re looking for. As a result, to turn those anonymous clicks into qualified leads, you must adopt new strategies that decode the purpose behind the visit, transforming your website from a simple brochure into a powerful client acquisition tool.