This week in FMTC’s Affiliate Roundup: Adobe predicts AI-assisted shopping will jump 520% this holiday season. Affiverse highlights a £250M gap in UK affiliate reporting. eMarketer says coupons are now the top driver of affiliate sales.
• CJ and Passcloud have launched CJ Wallet, a frictionless affiliate marketing solution that integrates with Apple and Google native wallets to engage consumers both online and in-store.
• Affiliate industry veteran Rob Berrisford criticized LinkedIn’s backlash over ChatGPT’s Instant Checkout, arguing the platform’s innovation exposes the affiliate sector’s long-standing failure to deliver credible AI solutions.
• Adobe forecasts that AI-assisted online shopping will surge by 520% year-over-year during the 2025 U.S. holiday season, projecting $253.4 billion in total online holiday sales—a 5.3% increase over 2024.
• At the ELEVATE Education Series finale, Kevin Edwards of the APMA exposed a “quarter-billion-pound blind spot” in affiliate reporting, arguing that major UK networks systematically ignore non-last-click spending and misclassify voucher transactions.
• According to new research from Moloco (in collaboration with Sensor Tower and Singular), diversion into independent apps can yield up to 214% higher returns than spending exclusively on Google/Meta.
• A new survey in the 2025 Ecommerce Conversion Report finds that 91.6% of online shoppers admit to abandoning carts, with key reasons including unexpected shipping costs (30.1%), failing to qualify for free shipping (26.6%), and saving items for later as a convenience (30.1%).
• Coupon use is surging in affiliate marketing, with 7 of the top 10 affiliate publisher types increasing reliance on coupons in H1 2025—and email leading the way, where 50.1% of sales included a coupon.
The post Affiliate Roundup: Adobe Sees 520% AI Shopping Surge, Affiverse Flags £250M Gap, eMarketer Touts Coupon Boom, & More appeared first on FMTC.
Last Comments