This week in FMTC’s Affiliate Roundup: Adtraction expands its UK presence with the acquisition of Affiliate Future. PayPal’s Honey is integrating with ChatGPT to surface deals directly in AI shopping chats. Gap Inc. launched a micro-influencer affiliate program to promote its brands.
• The PMA is hosting a free webinar on October 28, 2025 — “How AI is Shaping the Affiliate Industry” — to present findings from its recent affiliate-marketing survey and explore how AI tools, risks, and trends are influencing the space.
• Adtraction has acquired UK affiliate network Affiliate Future from GlobalData — strengthening its presence in the UK and enabling Affiliate Future’s clients to access broader European markets.
• Gap Inc. has launched a new affiliate program recruiting micro-influencers to promote its brands through commissions, perks, and community engagement.
• PayPal’s Honey is integrating directly with ChatGPT (and later other AI chatbots) to surface product deals, real-time pricing, and retail options during AI shopping queries, effectively turning conversational assistants into shopping hubs.
• Walmart has struck a deal with OpenAI to let customers shop and complete purchases directly inside ChatGPT via its Instant Checkout feature — a move that turns conversations into commerce and underscores how AI is reshaping retail.
• Hello Partner argues that moving from last-click attribution to events-based tracking (i.e., rewarding affiliates for micro-conversions like demo requests, trial signups, content downloads) will boost transparency, trust, and long-term growth in affiliate programs.
• The PMA’s Measurements and Insights Council is taking center stage as it works to define the true value of affiliate marketing through data — addressing critical industry topics such as attribution, transparency, and emerging technology trends.
The post Affiliate Roundup: Adtraction Acquires Affiliate Future, PayPal Honey Integrates With ChatGPT, Gap Launches Micro-Influencer Program, & More appeared first on FMTC.
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