This week in FMTC’s Affiliate Roundup: Amazon launches Amazon Bazaar, a low-cost shopping app to compete with Temu and Shein. Profound debuts a leaderboard tracking how often brands appear in AI model responses. Levanta finds most shoppers still trust creators and communities over AI for product discovery.
• Profound has introduced the “Profound Index,” a publicly available weekly leaderboard that ranks brands according to how often they appear in large language-model responses across multiple verticals like streaming, pharmaceuticals, and health insurance.
• Amazon has launched a standalone shopping app called Amazon Bazaar in more than a dozen markets, offering mostly under-$10 items to compete with budget platforms.
• Brands are sharply increasing affiliate-marketing budgets as they look for more cost-efficient and performance-driven channels amid rising acquisition costs.
• The legal clash between Amazon and Perplexity AI over AI-driven shopping tools signals a new era in B2B e-commerce where autonomous agents—not people—might decide where to buy and how transactions flow, raising critical implications for data access, supplier visibility, and platform control.
• impact.com’s The Global State of Affiliate Marketing 2025 report finds that 74% of brands have increased affiliate/partnership budgets, with influencers, AI, and diversified partner types playing major roles in long-term growth.
• In a study of 1,000 online shoppers, Levanta found that while many use AI tools for product research, most still rely on trusted creators, blogs, and communities—showing that human recommendations continue to drive product discovery.
The post Affiliate Roundup: Amazon Launches Low-Cost App, Profound Ranks Brands in AI, Levanta Finds Humans Still Drive Discovery, & More appeared first on FMTC.
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