Are you treating your CRM like a strategic growth engine or simply an expensive digital rolodex? For a scaling software company, the difference is not just philosophical—it dictates your churn rate and your runway.
In the software industry, speed, retention, and scalability are non-negotiable metrics. Your entire sales process, from initial contact to renewal, must be lean, efficient, and deeply aligned with the customer experience. But as your product grows, your internal systems often struggle to keep up.
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