This week in FMTC’s Affiliate Roundup: Rakuten Advertising removed the PayPal Honey browser extension from its affiliate network. Affiliate marketers are increasingly using Google Ads to drive traffic amid tighter policies. TikTok Shop’s rise is reshaping how retail brands drive viral sales.
• Rakuten Advertising has removed the PayPal Honey browser extension from its affiliate network following legal and policy concerns.
• Shopify and Google are partnering to integrate AI-driven shopping capabilities into ecommerce experiences.
• Reddit can play a valuable role in B2B affiliate strategies in 2026 due to its niche communities, peer-driven discussions, and growing influence on buyer research.
• New York’s new AI disclosure law introduces transparency requirements that affiliate marketers must understand when using AI in advertising and affiliate content.
• Affiliate marketers are increasingly using Google Ads to drive traffic to affiliate offers, navigating policy requirements, bidding strategies, and performance optimization challenges.
• Retail brands are finding that TikTok Shop’s rapid growth is driving viral sales wins while also disrupting traditional retail fundamentals and strategies.
• An industry report highlights seven key influencer marketing trends shaping 2026, including evolving content formats, platform strategies, and measurement priorities.
The post Affiliate Roundup: Rakuten Removes PayPal Honey, Affiliate Marketers Turn to Google Ads, TikTok Shop Reshapes Retail Sales, & More appeared first on FMTC.
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