This week in FMTC’s Affiliate Roundup: PayPal Honey’s removal from affiliate networks highlights increasing scrutiny around compliance and partner oversight. Partnerize is pushing affiliate attribution beyond clicks to better reflect publisher impact. Affiliates are diversifying traffic sources beyond Google Search to reduce risk and drive sustainable growth.
• Google’s 2026 marketing predictions signal that marketers must prioritize immediate value, adapt to AI-driven search and consumer behavior, and focus on high-quality, relevant content to stay ahead.
• PayPal Honey’s removal from major affiliate networks highlights key lessons for program managers around compliance, partner oversight, and reducing reliance on any single affiliate channel.
• Partnerize is pushing to rethink affiliate attribution by moving beyond traditional click-based models in favor of outcomes that better reflect the value of partnerships and publisher contributions.
• The FTC has issued its first warning letters under the new Consumer Review Rule, signaling increased regulatory scrutiny that affiliate managers should understand to ensure compliance in how reviews and endorsements are handled.
• Experts predict that creator marketing in 2026 will emphasize measurable ROI, deeper long-term brand partnerships, and emerging content formats driven by new technology and audience behavior.
• OpenAI will begin testing ads in ChatGPT’s free and low-cost “Go” tiers in the U.S., marking a major shift in AI monetization while promising clearly labeled placements that won’t influence chatbot responses.
• Affiliate traffic is expanding beyond Google Search to include sources like social, direct, and other search engines, prompting publishers to diversify their traffic strategies.
The post Affiliate Roundup: Honey Removal Highlights Compliance Risks, Partnerize Rethinks Affiliate Attribution, Affiliates Diversify Beyond Google, & More appeared first on FMTC.
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