This week in FMTC’s Affiliate Roundup: impact.com tightened marketplace compliance and transparency enforcement. OpenAI will begin testing ads inside ChatGPT. Amazon continues to dominate online product discovery.
• impact.com has begun enforcing stricter compliance and transparency standards on its marketplace, including penalising publishers like Honey amid a broader push to prioritise policy adherence and attribution integrity.
• A new industry report identifies the top seven influencer marketing trends shaping 2026, including shifts in creator strategies, measurement expectations, platform dynamics, and commerce integration.
• Rakuten Advertising has launched Innovation Labs to accelerate AI-driven tools and experimentation across its affiliate marketing platform.
• Partnerize has expanded its VantagePoint solution to publishers, introducing compensation for zero-click influence to better measure and reward non-click-driven contributions.
• OpenAI will begin testing ads in ChatGPT as executives frame monetization efforts and confront skepticism around paid search and user experience.
• AI-powered search and zero-click results are sharply reducing publishers’ open-web traffic and revenue, in some cases by more than 90%, forcing the industry to rethink distribution, monetization, and sustainability.
• For now, Amazon continues to dominate product discovery with its search-driven ecosystem and deep shopping data, shaping how consumers find and buy products online.
The post Affiliate Roundup: impact.com Compliance Crackdowns, Ads in ChatGPT, Amazon Dominates Discovery, & More appeared first on FMTC.
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