This week in FMTC’s Affiliate Roundup: Levanta is acquiring Perch+ to expand its affiliate marketplace. The APMA is pushing a code of conduct to improve affiliate transparency and traffic quality. Reddit is outperforming B2B affiliate content in search.
• Levanta is acquiring Perch+, adding hundreds of Amazon sellers and publishers to expand its affiliate and creator marketplace.
• The APMA is proposing a subnetwork code of conduct to improve transparency and traffic quality standards across affiliate programs as concerns over compliance grow.
• Reddit is outperforming B2B affiliate content in search, with studies showing it outranks major review and SaaS sites on over half of shared keywords, especially for high-intent queries.
• Visa and Mastercard are racing to shape agentic commerce, building infrastructure and standards for AI-driven payments and authentication as autonomous shopping grows.
• A new book, Think Like an Affiliate Manager by Greg Hoffman, argues success comes down to manager judgment—not tools or tactics.
• Shoppers are embracing AI for research and recommendations, but still want control, with most resisting autonomous AI-driven purchases.
• Marketers are moving beyond vanity metrics as pressure grows to tie marketing performance directly to revenue and pipeline outcomes, not just activity or engagement.
The post Affiliate Roundup: Levanta Acquires Perch+, APMA Pushes Affiliate Standards, Reddit Outranks B2B Content, & More appeared first on FMTC.
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