The End of MQLs? Predicting Pipeline with Breeze Prospecting Agents

Is the “Marketing Qualified Lead” actually a lead, or is it just a metric we use to feel productive? For years, the MQL has been the gold standard of marketing success. We celebrated when a whitepaper download triggered a notification, and we passed that “lead” to sales with a sense of job well done. But if we look at the data, a quieter, more frustrating reality emerges.