This week in FMTC’s Affiliate Roundup: Brands are struggling to measure affiliate performance in AI search. Instagram’s affiliate push is raising concerns about platform control over creators. Australia is forcing Big Tech to pay for news or face a tax.
• Brands are struggling to measure affiliate content performance in AI search, driving new efforts to standardize attribution and compensation as influence shifts beyond clicks.
• Instagram is relaunching affiliate commerce, but backlash over “Shop the Look” highlights a deeper issue: platforms inserting themselves between creators and monetization, eroding trust and control.
• Hidden placement errors—like broken links, wrong landing pages, or outdated promos—are quietly costing brands, exposing a need for real-time visibility into affiliate content and execution.
• Australia will force Big Tech to pay for news or face a 2.25% tax on local revenue, escalating global pressure on platforms to compensate publishers.
• Advertisers are cautiously testing Meta’s affiliate tools, viewing them as a promising but early-stage way to measure creator-driven ROI, with adoption varying by category and still secondary to paid media.
• California’s Delete Act is expanding the definition of “data broker,” meaning more ad tech and affiliate players may qualify as such—triggering new compliance, registration, and deletion requirements across the ecosystem.
• Affiliate marketing is driving strong revenue growth, with brands increasing spend and reporting high ROI—but AI-driven discovery is making attribution and measurement more complex.
The post Affiliate Roundup: AI Disrupts Affiliate Measurement, Instagram Raises Creator Concerns, Australia Targets Big Tech, & More appeared first on FMTC.
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