This week in FMTC’s Affiliate Roundup: Minecraft has launched its first affiliate program for creators. The internet is increasingly being rebuilt for AI agents and machine-to-machine traffic. Partnerize says brands must move beyond click-based attribution as AI reshapes customer journeys.
• A study of 2 million YouTube videos found affiliate links are increasingly common, but most creators still fail to provide FTC-compliant disclosures.
• The IAB Tech Lab is urging publishers to measure the cost of AI bots and crawlers, arguing that many content owners don’t know how much scraping is costing them—or whether they’re getting enough value in return.
• A new eMarketer/Partnerize study found AI discovery is outpacing measurement, leaving brands struggling to prove the revenue impact of AI-driven customer journeys.
• Minecraft has launched its first-ever affiliate program, powered by impact.com, allowing creators to earn commissions from Minecraft content and purchases as the gaming giant expands its investment in creator-led commerce.
• Tech companies are rebuilding the internet for AI agents, with AWS, Cloudflare, and others redesigning infrastructure for a future where machine-generated traffic may outnumber human activity online.
• The 2026 US Partnership Awards has published its shortlist, spotlighting the companies and campaigns leading affiliate marketing’s next wave of innovation.
• Partnerize argues that click-based attribution is becoming obsolete, and brands must evolve partner incentives to reward influence across AI-driven, zero-click customer journeys—not just the final click.
The post Affiliate Roundup: Minecraft Launches Affiliate Program, AI Rebuilds the Internet, Attribution Moves Beyond the Click, & More appeared first on FMTC.
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