Data privacy is not just a passing concern—it’s a priority. Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules.
From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information. That means getting a grip on effective security measures, leaning into resources like VPNs, and staying on high alert.
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