SaaS trends don’t just pop up out of nowhere; they’re shaped by several factors that influence how people and businesses view SaaS companies. With the ever-increasing rate of innovation, there’s no room for stagnation or resting on their laurels. Instead, SaaS companies need to be at the forefront of change and rely on the latest cutting-edge tools and concepts to thrive in 2024.

To understand where SaaS needs to go in 2024, it’s best to look at what’s been happening this year.