This week in FMTC’s Affiliate Roundup: Prime Day drove $24B in U.S. sales, with AI-generated traffic up over 3,000%. The IAB launched a new API to help publishers control and monetize AI access to their content. Denmark plans to give citizens copyright over their face, voice, and likeness to fight AI misuse.
• A PMA webinar on July 24 will explore how to better integrate affiliate marketing into Media Mix Modeling for more accurate performance insights.
• Linkby, an Australian startup that enables brands to fund publisher-controlled editorial content and pay based on reader engagement, has secured $15 million in Series B funding to expand its U.S. operations and AI-driven optimization tools.
• Amazon’s extended four‑day Prime Day event drove over $24 billion in U.S. online sales, and traffic from generative AI referrals surged ~3,200%, highlighting the growing impact of AI-driven shopping discovery.
• The Monday, July 14 Daily News Roundup covers how AI Overviews are hurting Google Search ad traffic, WPP’s downgraded earnings forecast, and the emergence of web browsers developed by Google’s AI competitors.
• The IAB Tech Lab launched a new API initiative to help publishers control and monetize how AI models access their content.
• Denmark plans to give citizens copyright over their face, voice, and likeness to combat AI deepfakes, making it the first country in Europe to do so.
• Pinterest’s visual search capabilities, combined with the long-lasting (evergreen) nature of pins, are powering consistent affiliate-driven revenues by enabling discovery that remains profitable over time.
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