Affiliate Roundup: An Antitrust Lawsuit Filed Against Google, Chatbot Use Increases for Online Shopping, Black Friday 2024 Sales Reports, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Canada’s Competition Bureau has filed an antitrust lawsuit against Google. About 20% of consumers reported using AI chatbots to help find Black Friday deals this year. Black Friday 2024 sales reflect a 5% increase from the previous year globally.

• Digital transformation consultancy Daemon reports that offering a 25% discount is one of the most effective incentives for encouraging consumers to make their next purchase.

• Canada’s Competition Bureau has filed an antitrust lawsuit against Google, accusing the tech giant of abusing its dominance in digital advertising by prioritizing its own ad tech tools.

• A recent study found that 80% of U.S. consumers feel their purchases are impacted by their perceptions of businesses, either positively or negatively. 

• Google faces new challenges as younger generations increasingly view traditional search methods as outdated.

• According to a study highlighted by Hello Partner, about 20% of consumers reported using AI chatbots to help find Black Friday deals this year.

• Black Friday 2024 achieved a record $74.4 billion in online sales globally, reflecting a 5% increase from the previous year.

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