The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Creators sue coupon extensions over stolen affiliate commissions. Google’s SEO updates boost Reddit and YouTube while challenging affiliate marketers to focus on authenticity. Instagram launches “Creator Testimonials” for authentic ad endorsements.
This week in FMTC’s Affiliate Roundup:
• Chegg has filed a lawsuit against Google, alleging that Google’s AI-generated search summaries, known as “AI Overviews,” have significantly reduced traffic to Chegg’s website.
• The advertising industry is shifting away from third-party cookies toward privacy-focused ad targeting, driven by regulatory pressures and evolving AI-driven marketing strategies.
• The APMA urges the affiliate industry to engage with policymakers, support data-driven advocacy, and help shape legislation to strengthen the sector’s future.
• Creators are suing coupon browser extensions, claiming they unfairly intercept affiliate commissions by replacing their referral links at checkout.
• Google’s SEO updates have reshaped search rankings, benefiting platforms like Reddit and YouTube while challenging affiliate marketers to prioritize authenticity and high-quality content.
• Instagram has launched “Creator Testimonials,” allowing creators to add brief endorsements to ads, offering brands a new way to feature authentic creator feedback in their campaigns.
• Rev Media Group and Remix have partnered to revolutionize affiliate marketing in Malaysia by connecting brands with local influencers and creators.
The post Affiliate Roundup: Creators Sue Coupon Extensions Over Affiliate Commissions, Google SEO Shakeup: Winners and Challenges, Instagram Launches “Creator Testimonials,” & More appeared first on FMTC.
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