The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Global advertising spend is set to surpass $1 trillion in 2024, driven by a 10.7% growth rate. Only 148 specific search terms contribute to 15% of all Google searches. Google updates have not harmed affiliate revenues.
• Global advertising spend is set to surpass $1 trillion in 2024, driven by a 10.7% growth rate, with digital media dominating the market at nearly 69% of total ad spend.
• Only 148 specific search terms contribute to 15% of all Google searches, according to research conducted by Similarweb.
• Future plc, known for brands like Tech Radar and Go Compare, reported annual revenue of £786 million in 2024, claiming that Google updates have not harmed affiliate revenues.
• ShareASale is upgrading to Awin, offering enhanced tools and streamlined features to boost affiliate marketing growth.
• The Performance Marketing Association (PMA) has announced its 2025 Board of Directors, emphasizing its commitment to advancing responsible performance marketing and fostering industry collaboration.
• Omnicom is acquiring Interpublic Group for $13.25 billion, aiming to become the largest advertising holding company globally.
• A recent survey reveals that 75% of marketers are increasing investments in brand ambassador programs, with 61% of U.S. and U.K. marketers having already done so.
The post Affiliate Roundup: Global Advertising Spend To Surpass $1 Trillion, Google Search Terms Stats, State of Affiliate Marketing Revenues, & More appeared first on FMTC.
Last Comments