Affiliate Roundup: Google’s Chrome Prompt to Shake Up Digital Ads, Brand and Performance Marketing: A Codependent Relationship, MarTech Record’s M&A Predictions Map, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Google’s new global Chrome prompt will impact the digital ad industry. MediaPost highlights how brand and performance marketing depend on each other, with equity-led ads driving sales and performance ads strengthening the brand. MarTech Record’s M&A Predictions Map offers insights into upcoming marketing tech mergers and acquisitions.

• Google is introducing a global one-time Chrome prompt for users to choose whether to allow third-party cookies, significantly impacting the digital ad industry.

• Learn the most important thing to do before joining an affiliate program (reaching out to the affiliate manager). If they’re not responsive now, they won’t be when you really need them.

• Google’s new open-source marketing mix model, Meridian, aims to improve marketing measurement, but affiliate marketers must enhance data tracking and advocate for their channel to ensure accurate attribution.

• A recent article from MediaPost highlights the interdependence between brand and performance marketing, emphasizing that equity-led advertising can drive sales, while performance advertising can reinforce the brand.

• MarTech Record has released its Industry M&A Predictions Map, offering insights into anticipated mergers and acquisitions within the marketing technology sector.

• Google’s crackdown on “parasite SEO” has removed several European coupon giants from search results, highlighting the importance for marketers to follow SEO guidelines to avoid penalties.

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