Affiliate Roundup: Hybrid Influencer Models Rise, Healthline Fined $1.55M, Geniuslink Debuts App for Smarter Affiliate Linking, & More

This week in FMTC’s Affiliate Roundup: More brands are using hybrid influencer commission models that combine flat fees with performance-based incentives to boost ROI. Healthline was fined $1.55M for violating CCPA by mishandling user data and opt-out requests. Geniuslink launched a mobile app for creating optimized affiliate links on the go.

• Geniuslink has launched Geniuslink Express, a mobile app that lets users quickly create and share fully optimized affiliate links—complete with international localization, mobile deep linking, and link health monitoring—on the go.

• Dr. Squatch ended some TikTok affiliate ads and updated disclosures after a P&G challenge over insufficient transparency.

• Healthline was fined $1.55 million under CCPA for improperly sharing user data and failing to honor opt-out requests.

• AI is emerging as a powerful brand discovery tool, shifting focus from traditional SEO to optimization for AI-generated answers and chatbot visibility.

• A growing number of brands are adopting hybrid influencer commission models that blend flat fees with performance-based incentives, aiming to better align creator partnerships with measurable ROI.

• Rokt acquired Canal to launch Rokt Catalog, enabling e-commerce brands to offer personalized third-party products at checkout and unlock new revenue streams.

• BusinessLeague’s new Shopify app helps small businesses grow through gamified, no-code affiliate marketing without relying on paid ads.

The post Affiliate Roundup: Hybrid Influencer Models Rise, Healthline Fined $1.55M, Geniuslink Debuts App for Smarter Affiliate Linking, & More appeared first on FMTC.