Affiliate Roundup: Influencer Marketing Projected to Hit $31.2B by 2027, A Media Planning Strategy Shift, Wildfire Systems Launches Distributed Commerce Network, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

Influencer marketing is projected to hit $31.2B by 2027, fueled by AI and social commerce. Media planning is moving to platform-based, data-driven strategies, replacing traditional methods. Wildfire Systems launches a distributed commerce network, allowing brands to offer tailored promotions and rewards throughout shoppers’ journeys.

This week in FMTC’s Affiliate Roundup:

• Influencer marketing is projected to reach $31.2 billion globally by 2027, driven by advancements in AI, the growth of social commerce, and data-driven campaigns.

• Media planning is shifting to platform-based strategies, replacing traditional methods with data-driven solutions from major tech platforms.

• Pinterest’s strategic focus on performance advertising, highlighted by the introduction of AI-driven tools like Performance+, has led to significant growth, including its first billion-dollar revenue quarter.

• Affiliate marketing is now a full-funnel strategy, and brands must invest strategically to maximize its impact.

• Wildfire Systems has introduced a distributed commerce network that enables brands to deliver contextually relevant promotions and tailored rewards throughout consumers’ shopping journeys across Wildfire’s network of shopping companions.

• Ocado Ads has teamed up with LiveRamp to launch Audience+, allowing brands to leverage Ocado’s shopper data for offsite media campaigns.

The post Affiliate Roundup: Influencer Marketing Projected to Hit $31.2B by 2027, A Media Planning Strategy Shift, Wildfire Systems Launches Distributed Commerce Network, & More appeared first on FMTC.