This week in FMTC’s Affiliate Roundup: Partnerize launched VantagePoint, a GenAI tool tracking AI-driven conversions. Google AI Overviews cut some publishers’ affiliate revenue by up to 40%. Shopee teamed with Meta to boost creator earnings and in-app shopping.
• Partnerize has launched VantagePoint
, the first generative-AI-powered conversion-attribution solution designed to track how AI-surfaced content influences purchases in the emerging machine-mediated market.
• Traditional keyword-based traffic forecasting is becoming unreliable as zero-click searches, AI overviews, and personalized SERPs push marketers to focus on intent-driven content and conversion-based metrics instead.
• Google has officially retired its Privacy Sandbox after nearly six years of development, as technical hurdles, slow adoption, and concerns over giving Google an unfair ad-tech advantage proved insurmountable.
• Some publishers report affiliate-revenue drops of 20–40%—alongside traffic declines of up to 50%—after Google AI Overviews began appearing in search results.
• Shopee is partnering with Meta to deliver a new suite of tools that make it easier for creators to monetize social content and for shoppers to purchase directly through Facebook-linked affiliate links and livestreams.
• Gap Inc. launched a cross-brand creator platform uniting Gap, Old Navy, Banana Republic, and Athleta to offer creators commissions, gifting, and cross-channel promotion.
• ShopMy has secured $70 million in funding, valuing the company at $1.5 billion, as it scales its curated-commerce infrastructure connecting premium brands, thousands of creators and consumers.
The post Affiliate Roundup: Partnerize Launches GenAI Tool, Google AI Overviews Slash Revenue, Shopee Partners With Meta, & More appeared first on FMTC.
Last Comments