This week in FMTC’s Affiliate Roundup: IAB CEO David Cohen said publisher health is critical to the overall digital advertising ecosystem. EU regulators are pushing TikTok to disable features like infinite scroll over concerns about addictive design and DSA violations. People Inc. says it’s offsetting major Google traffic losses by growing off-platform audiences and revenue.
• IAB CEO David Cohen said the health of the publisher community is essential to the broader digital advertising ecosystem and emphasized the organization’s work to support publishers amid market pressures.
• EU regulators are pressuring TikTok to disable features like infinite scroll and its recommendation engine, arguing they encourage addictive behavior and may violate the Digital Services Act.
• The PMA released a new downloadable guide to retailer-affiliate agreements, offering best practices and practical insights to help publishers and affiliates negotiate and understand key contract terms.
• Merchants are weighing whether to block AI bots, balancing the risks of scraping and site strain against the potential benefits of allowing legitimate automated traffic.
• Genius Sports agreed to acquire digital sports and gaming media network Legend in a deal worth up to $1.2 billion, aiming to combine Legend’s audience and marketing tech with its own data and media ecosystem to boost fan monetization.
• People Inc. says it’s offsetting a roughly 50% drop in Google search traffic by growing off-platform audiences and digital revenue, showing that its diversified strategy is paying off even as reliance on Google wanes.
• Alibaba’s AI chatbot Qwen temporarily halted issuing promotional coupons after being overwhelmed by user demand during a Spring Festival campaign, highlighting technical strain on its ambitious AI shopping rollout.
The post Affiliate Roundup: Publisher Health and the Ad Ecosystem, EU Pressures TikTok on Addictive Features, People Inc. Moves Beyond Google, & More appeared first on FMTC.
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