This week in FMTC’s Affiliate Roundup: Cardlytics data shows shoppers pulling back on impulse spending. Reddit is testing AI-powered shopping search with in-app product results. Walmart’s ad business hit $6.4B as retail media grows.
• Perplexity has shut down its paid ads entirely, saying ads hurt trust, forcing affiliate managers to rethink AI search as a paid channel while platforms diverge wildly on ad strategy.
• WPP revealed client ad spend amid rebate allegations, as HubSpot expanded into creator media and mounting backlash over AI data centers threatened tech growth plans.
• New Cardlytics data suggests shoppers are becoming more cautious and less driven by impulse purchases amid evolving buying behavior trends.
• Reddit is testing an AI-powered shopping search that shows product carousels with pricing and buy links in search results for some U.S. users by surfacing community-recommended items.
• Walmart’s advertising arm, Walmart Connect, hauled in about $6.4 billion in ad revenue last year as the retailer sees significant growth potential ahead for its retail media business.
• The PMA is hosting “The Consumerization of B2B: Winning With Affiliate & Influencer Marketing” on Feb. 26, a webinar exploring how brands can use affiliate, influencer, and AI-driven strategies to fuel modern B2B growth.
The post Affiliate Roundup: Shoppers Pull Back On Impulse Spending, Reddit Tests AI-Powered Shopping Search, Walmart Ad Revenue Hits $6.4B, & More appeared first on FMTC.
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