This week in FMTC’s Affiliate Roundup: Sovrn launched Sovrn for Creators, a new platform that helps creators easily monetize content through affiliate tools. RBL launched TruPartner Score
to help brands find top affiliates using performance data. Threads quietly ended its creator bonus program.
• ShopMy launched an AI-powered shopping site to let users buy from influencer-curated storefronts via affiliate links.
• RBL (Round Barn Labs) has introduced TruPartner Score, a proprietary algorithm designed to help tech brands identify and partner with the most authentic, high-performing affiliates and influencers based on data-driven insights and performance history.
• Threads quietly ended its creator bonus program, stopping payouts and removing official references.
• Sovrn launched Sovrn for Creators, a new platform that helps creators easily monetize content through affiliate tools, fast onboarding, and access to 50,000+ merchants.
• Adam Mosseri officially confirmed that using the phrase “link in bio” in an Instagram caption does not reduce a post’s reach, debunking the persistent rumor that it hurts visibility.
• Dotdash Meredith has rebranded as People Inc., adopting the name of its flagship title to re-anchor its identity around trusted, human-centered brands amid AI-driven disruptions to search-based media strategies.
• Tune and CAKE merged under one vision to unify their affiliate marketing strengths within Constellation Software.
The post Affiliate Roundup: Sovrn Launches Monetization Tools, RBL Debuts Score, Threads Cuts Creator Bonuses, & More appeared first on FMTC.
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