The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: TikTok’s emergency request to halt a ban set to take effect in Montana was denied by a federal court. Cyber Week 2024 showcased the growing power of affiliate marketing. Retailers set new Cyber 5 sales records in 2024, with online revenue reaching $41.1 billion.
• Media Mix Modelling often undervalues affiliate marketing due to its unique structure, but adjusting measurement strategies can help highlight its impact.
• TikTok’s emergency request to halt a ban set to take effect in Montana was denied by a federal court, leaving the app’s operations in the state in jeopardy.
• Hello Partner’s #HP30InfluencerAgencies list highlights the top 30 influencer marketing agencies of 2024, celebrating their contributions to the industry.
• Cyber Week 2024 showcased the growing power of affiliate marketing, with trends like mobile app-exclusive discounts, larger cart sizes, and increases in affiliate-driven revenue across key verticals.
• Perplexity AI shares ad revenue with publishers based on the number of cited links in its search responses, with revenue shares capped at up to 25%. While publishers see potential in the model, early revenue impact appears limited.
• Retailers set new Cyber 5 sales records in 2024, with online revenue reaching $41.1 billion, driven by deep discounts, early promotions, and strategic tech investments.
The post Affiliate Roundup: TikTok Is Denied Their Request to Halt Ban, Cyber Week 2024 Highlights Affiliate Marketing’s Growth, Retailers Set New Cyber 5 Sales Records, & More appeared first on FMTC.
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